Customer Churn is the reason why you are losing money every day

Here's what you can do about it.

Why am I losing money?

You wouldn't dream of starting a race with weights tied around your ankles.

Yet many businesses take this approach to growth, by focusing on acquiring new customers rather than keeping existing customers.

Consider the ways in which keeping a customer costs less than acquiring a new one:

  • The probability of selling to an existing customer is higher than selling to a new customer.
  • A happy existing customer is more likely to refer their friends and family to your business.
  • Finding, persuading, and converting new customers can be five times more expensive than keeping existing customers.

Companies that focus on acquisition at the expense of retention can continue to grow. But if you lose even 10% of your customers per year, 20% growth in new customers starts to look a whole lot less appealing.

If your business could unburden itself from the weight of losing customers, what would that mean for your growth?

Customer Churn causes a loss in revenue

What is Customer Churn?

Customer churn is the proportion of customers who leave your business during a given time period, normally the course of a year.

How to calculate Customer Churn

Calculate the cost of customer churn on your business

It only takes a second, and the results may astonish you.

Company size

Please choose one






New customers per week

How many new customers buy your product every week?

Need more? Fill in the desired number:

Average order value

How much does a customer spend per order?

Need more? Fill in the desired value:

Average orders per year

How many orders does a single customer place every year?

Need more? Fill in the desired amount:

Churn rate

What is your churn rate?

I'm currently losing % of my customers per year
No idea, help me calculate it

Pick your churn rate from the list below, based on an average churn rate for your industry

Industry Churn rate
Fashion 15%  Select
Finance 5%  Select
Internet & Technology 12%  Select
Marketing & Advertising 24%  Select
Telecommunications 30%  Select
Travel & Leisure 21%  Select

Find out what you're losing, right now

Based on this calculation, you are currently losing per year. That makes a loss of per week.

Did you know you can reduce the amount of money you're losing per week to ? This saves you per year.

CustomerGauge enables you to do this by automatically identifying both your Promoters and Detractors, measuring your Net Promoter Score® and putting feedback into action. The result is a dramatic reduction in customer churn and growth in revenue.

Activate the voice of your customers, start turning Detractors into Promoters and lower your customer churn by up to 50%, saving you per year.

Start fixing churn now

About the methodology
To calculate your loss, we first calculate your yearly revenue generated from new customers, and multiply this by your churn ratio and a risk factor depending on your company size.

Companies that use CustomerGauge reduce their churn rates by up to 50% or more.

If you have any questions regarding this calculator, feel free to contact us at the link below.

Download this Churn Comic for free!

We created this cool comic to help you become a real Customer Experience Super Hero. Download this comic for free, share it with your colleagues and let's beat churn together!

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Score are trademarks of Satmetrix Systems,
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